Custom CPQ software for companies that sell complex products.
If your product has options, specs, and pricing rules, a contact form will not cut it. We build the configurators, quote tools, and sales portals that let buyers spec a product and your team close it.
- Product Configurators
- Quote Request Tools
- Connected CRM Workflows
Complex products don't fit on a basic website.
Most companies that sell configurable products still run sales on static pages, PDFs, spreadsheets, and a contact form. That holds up until your volume, options, and pricing rules outgrow it, and then it quietly costs you deals.
Half-finished quote requests
Contact forms and PDFs let buyers skip the specs you need, so every lead starts with a week of back-and-forth emails.
The same questions, on repeat
Your reps answer the same configuration and pricing questions all day because the website cannot answer them.
Leads stuck in inboxes
Quotes live in email threads and spreadsheets and never land cleanly in your CRM, so follow-up and reporting break down.
Product data nobody wants to touch
Options, specs, and pricing rules are spread across static pages and documents that take forever to keep current.
Turn your website into a connected sales system.
We replace the patchwork of forms and spreadsheets with one platform that walks buyers from first click to submitted quote, then hands your team clean, structured data to close on.
- 01Browse
- 02Configure
- 03Compare
- 04Request a quote
- 05Move through the pipeline
One platform, built around how you sell.
Start with the piece that earns its keep fastest, then add the rest over time. Every module runs on the same data and the same workflow.
Product Configurators
Let buyers build their product step by step with options, rules, and validation that prevent impossible combinations.
Custom CPQ Tools
Configure, price, and quote in one flow, with your pricing logic, tiers, and approvals built in.
Website & Product Catalog Systems
A connected catalog where specs, options, and pricing are managed once and stay in sync everywhere.
Internal Sales Portals
Give your sales team a single workspace to build quotes, track deals, and access every product detail.
Dealer & Rep Portals
Branded portals so dealers and reps can self-serve quotes, pricing, and orders without calling in.
CRM Integration
Push clean, structured leads and quotes straight into Salesforce, HubSpot, or your existing CRM.
Automated Emails & Follow-Up
Trigger the right message at the right moment so no quote request ever goes cold.
Proposal & Quote Generation
Generate polished, accurate proposals and quote documents automatically from each configuration.
AI Content & Sales Support
Practical AI that drafts product copy, answers buyer questions, and assists reps in real time.
Marketing & Customer Acquisition
Landing pages, ad funnels, and lead capture that feed your configurator a steady stream of qualified buyers.
SEO, GEO & AEO
Get found in Google and in AI answer engines with technical SEO, structured data, and content built for how buyers search now.
Sales Reporting & Analytics
Dashboards that show what gets configured, quoted, and won, so you can make calls on real numbers.
Made for products with options, specs, and pricing rules.
If your customers can't just "add to cart," you need a system built for configuration. These are the industries we build for.
A simple path from spreadsheet to software.
Map the sales process
We learn how you sell first: your products, options, pricing rules, and the steps a deal moves through before money changes hands.
Build the first phase
We ship a focused, working slice of the platform, usually the configurator or quote tool, instead of disappearing for a year.
Connect CRM and workflows
Quotes and leads flow into your CRM, the right emails fire on their own, and your team works from one source of truth.
Improve it every month
We host, maintain, and keep building on the platform as your products, pricing, and process change.
Productized software, not billable hours.
Every project is an upfront implementation fee plus a monthly platform fee. You get a real software product that stays supported and keeps improving. We scope exact pricing to your build on a strategy call.
Implementation fee
A one-time fee to design, build, and launch the first phase of your platform: the configurator, quote tools, and CRM connections.
- Sales process mapping & design
- Custom configurator & quote logic
- CRM and workflow integration
- Launch and team onboarding
Platform fee
A monthly fee that keeps the platform running, supported, and improving. You own a living product, not a build that goes stale the day it ships.
- Hosting & infrastructure
- Maintenance & monitoring
- Ongoing support
- Continuous improvements
Turn your website into a revenue system.
If your products come with options, specs, pricing rules, dealer networks, or custom quotes, we will build the software platform that runs the way your company sells.
Book a CPQ Strategy Call